Have you ever wondered how you end up buying certain products from certain people?
If you’re a struggling Internet Marketer, you need to know the answer to these questions. Otherwise, you won’t be working on the things that make people buy from you.
But when you know the answer, your marketing will transform. You will start thinking differently, and it will reflect in your marketing effort, messages and approach.
And when your potential customer sees that change, they will be inclined to buy from you.
You just need to start by asking yourself that question. You need to put yourself in a buyer’s shoe.
What makes you buy certain products from certain people?
If you don’t know where to start, let me help you with a few scenarios.
1. Seeing the product “Video Maker FX” for the first time.
Video Maker FX launched in May this year. Even now, the product is still the #1 best-selling JVZoo product of all time. Chances are, you also have it installed in your computer.
When you see the sales page, what made you buy it? Or if you leave the page at the first time, what made you keep thinking about the product, and come back to buy for good?
Or imagine other products that made you buy right on the spot. What made them so irresistible for you to buy?
2. Receiving an email that says on the subject line:
Have you received an email that makes you click all the way through the funnel to buy it?
If so, why did you do that?
Or have you bought something from a sales page that has such enticing headlines?
If yes, why did you end up making the purchase?
3. Receiving an email from Matt Bacak.
Matt Bacak is considered by many as the best internet marketer online right now. If you’ve been in the Internet Marketing space long enough, then you should be at least familiar with his name.
What would you do when you receive an email from him?
Or what would you do if you see his offer?
3 THINGS THAT MAKE PEOPLE BUY FROM YOU
Alright, if you have gone through the 3 scenarios in your head, let’s make some conclusion. People buy from you because:
1. Value Proposition
When you see the product Video Maker FX, didn’t you buy because you see a tremendous value in it?
Didn’t you buy it because you are imagining yourself creating countless of animated marketing videos that could easily cost you thousands of dollars per video?
And you’re getting charged only $67 for it?
No matter what you’re offering, you need to make sure that you’re giving a tremendous amount of value in your products or services (especially if you’re a product creator).
When you do so, people will start to associating your name with quality products and services.
2. Marketing Message
You opened an email because you’re so intrigued by the subject line. You buy a product from a sales page because the headline makes an impact and entice you to buy.
I mean, would you buy from a sales page with crappy headline? Probably not, because it just shows that the product vendor doesn’t care about his message, and probably his customers as well.
Marketing is the art of persuading people to do what you desire them to do through the power of words.
The more you master the usage of the right words, the more impact you will have in your business.
Which is why you absolutely need to learn the art of Copywriting, because mastering Copywriting will skyrocket your conversion rate throughout any part of your sales funnel, and in turn, make you more money.
People will also buy from you because they know about you.
When you see an offer by Matt Bacak, or other successful marketers, you’d be inclined to check out what they have to offer, and buy, because you know that these people provide quality service and products.
You don’t have to be as successful as Matt Bacak to make people buy from you.
But, the more you put yourself out there to be seen by people, the more people will trust you. The more you network with people, the more you will attract people to come to seek you.
That’s why, go out and network with other people around you, and start helping others through Forums, Social Medias, and other place where a lot of people who share your passion would hang out.
Also set up a WordPress blog for yourself so that people can see you as an authority in your niche. The more authority you have, the more people will buy from you.
There are a lot of consideration done in the process of making purchase decision.
Understanding what makes people buy from you is absolutely crucial to your business, because you will have the power to control the purchase decision at your will, and generate as many sales you want.
Your value proposition, your marketing message, and your authority are the 3 essential factors that make people buy from you.
What other factors that you think contribute to people’s buying decision?
Let me know your answer in the comment section below.
And if you find this article useful, inspiring, and educating, please take the time to share it with your people and your family! 🙂